Responsibilities

• Determine the best media outlet mix for promotional strategies
• Monitor online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards)
• Regularly report advertising campaign results (including revenues and costs)
• Optimize advertising strategies for varying audiences and channels
• Design and review advertising budgets in collaboration with the Marketing Director
• Negotiate with media channels to close competitive deals
• Prepare additional promotional projects to support new product launches
• Create new campaigns to reach a broader audience
• Ensure a cohesive advertising message across campaigns
• Build long-term relationships with media influencers to promote our brand

Requirements

• Proven work experience as a Media Director, Media Planner or similar role
• Knowledge of different types of media channels
• Demonstrable experience with building effective advertising campaigns
• Familiarity with digital marketing
• Working knowledge of analytics tools (e.g. GfK MRI, Moat and Nielsen IMS)
• Experience with budget planning and KPIs
• Ability to manage and combine data
• Strong decision-making skills
• Excellent communication skills
• BSc in Marketing, Business Administration or similar field